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Rob Fishman

Congratulations. You’ve put in all kinds of hard work, and you’ve finally created a great e-commerce offering.

 

The real question here is how an effective retail salesperson can have better conversations while reducing pressure. How do we make that happen in retail?

 

Retail champions, the subject of my book RETAIL SUCCESS IN AN ONLINE WORLD, outlines not only how to connect with customers face-to-face but also a long-term engagement strategy for after the customer leaves the store. 

Read Time: 6 Minutes